Coucou is a French patisserie offering artisanal, fresh, and handmade pastries and specialty coffee. Their mission is to create treats that feel warm and sweet. Everything is made to bring a smile, from flaky croissants to colorful macarons, perfect for a coffee break or a gift. The branding captures this joyful spirit with soft pastel tones, playful typography, and elegant packaging. It reflects the balance of charm and sophistication that defines the Coucou experience. The cheeky chef illustration adds a whimsical, welcoming touch, inviting customers to peek into a world of indulgence. Together, the visual identity and product offering create a cohesive brand that’s both delightful and memorable.
DESIGN BRIEF #101
DETAILS
Branding Project
Design Brief
TOOLS
Adobe Photoshop, Indesign,